Introduction
As an editor, one of the most important tasks is to write attention-grabbing titles for the articles. However, sometimes the original title may not be effective or may not rank properly in search engines. This is when writers need to learn how to rewrite the title while keeping the essence of the article intact. This article will discuss the methods and limitations of rewriting titles to improve .
Method #1: Utilizing Keyword Research
One of the most effective ways to rewrite a title is to use keyword research. This involves finding the terms that users are searching for in search engines and incorporating them into the title. This increases the chances of the article appearing in search engine results when users search for those specific terms.
However, it is important not to overstuff the title with keywords as this can result in penalties from search engines. It is recommended to use a maximum of 2-3 primary keywords in the title.
Method #2: Making It Catchy
Another method of rewriting the title is to make it more attractive and catchy. This involves using words that evoke emotions or urgency, such as 'amazing,' 'must-read,' 'essential,' or 'urgent.'
However, it is important to not compromise on the accuracy or relevancy of the title while making it catchy. The title should still accurately reflect the content of the article.
Method #3: Using Numbers and Lists
Using numbers and lists can also make a title more appealing to readers. For example, '10 Ways to Improve Your ' or 'Top 5 Trends in Digital Marketing.' Numbers and lists make the article look structured and organized, which can increase the reader's interest in the article.
But, the numbers or lists used in the title must be relevant to the article and not just added for the sake of making the title look appealing.
Limitations of Rewriting Titles
While rewriting the title can improve , there are certain limitations that writers must keep in mind:
The new title should still accurately reflect the content of the article.
The title should not be too long or too short. The ideal length is between 50-60 characters.
The title should not be too similar to other articles online as this can result in plagiarism issues.
The original intent of the article should not be compromised while rewriting the title.
Conclusion
Rewriting titles can significantly improve the visibility and of an article. However, writers must be careful to maintain the accuracy and relevancy of the title while incorporating keywords, making it catchy, or using numbers and lists. By keeping these limitations in mind, writers can develop effective titles that accurately reflect the content of the article and rank well in search engines.