Introduction
As an editor, one of the most important parts of your job is to create compelling headlines that attract readers to your content. However, sometimes a headline isn't quite strong enough to capture the attention of your target audience. That's when you need to learn how to rewrite it. In this article, we'll go over some tips and examples on how to do just that.
Tip #1: Get to the Point
The first step in rewriting a headline is to identify the main point of the article. What is it that you're trying to convey to your readers? Once you have that figured out, try to rephrase the headline in a way that is clear and concise. Avoid using too many words or fluff. Instead, focus on getting straight to the point.
Example: Original Headline
"Discover the Top 10 Tips for Productivity that Work Every Time!"
Example: Rewritten Headline
"10 Proven Productivity Tips You Can Implement Today"
In the rewritten headline, we've eliminated unnecessary words and focused on the main point of the article: productivity tips that readers can use right away.
Tip #2: Use Active Voice
The second tip for rewriting a headline is to use active voice whenever possible. Active voice makes your headline more engaging and helps to grab readers' attention. It also helps to make your headline shorter and more to the point.
Example: Original Headline
"New Study Shows That Eating Chocolate Could Prevent Heart Disease"
Example: Rewritten Headline
"Eating Chocolate May Prevent Heart Disease, Says New Study"
By using active voice in the rewritten headline, we've made it more engaging and easier to read. We've also eliminated unnecessary words to make the headline more concise.
Tip #3: Ask a Question
Asking a question in your headline can be an effective way to attract readers' attention. It engages readers by creating curiosity and encouraging them to read on to find out the answer. When rewriting a headline, consider if there is a question that could be asked.
Example: Original Headline
"5 Reasons Why You Should Start a Side Hustle Today"
Example: Rewritten Headline
"Are You Missing Out on the Benefits of a Side Hustle? 5 Reasons to Start Today"
The rewritten headline uses a question to engage readers and create a sense of urgency. It also highlights the benefits of starting a side hustle, which is the main point of the article.
Tip #4: Use Keywords
Using keywords is an essential part of creating an -friendly headline. It helps to ensure that your content is found by your target audience when they search for relevant topics. When rewriting a headline, make sure to include relevant keywords in a natural and organic way.
Example: Original Headline
"10 Ways to Improve Your Writing Skills"
Example: Rewritten Headline
"Enhance Your Writing Skills: 10 Tips for Better Content Creation"
The rewritten headline uses the keyword "content creation" to attract readers who are searching for tips on how to improve their writing skills for content creation. It also includes the main point of the article in the headline, making it clearer and more concise.
Conclusion
Rewriting a headline can be a challenge, but it's an essential part of creating compelling content. By getting straight to the point, using active voice, asking questions, and using relevant keywords, you can create headlines that attract your target audience to your content. Remember to focus on the main point of your article and keep your headlines clear, concise, and engaging.